Brand shape & illustrations

Organic shapes

The core of our form language is an organic shape that connects. Connects expenses to budgets, cards to people, and links devices and teams in real time.

Illustrations

We use the organic shape top create bigger illustrations. Illustrations are one of our strongest brand elements. They help us explain abstract topics like time and money through simple metaphors and add a human touch. We use them sparingly so they have room to make an impact. They should be personal, humouristic, memorable and soft.

Product illustrations

Our product illustrations mix our organic shape with clean, modern UI elements. Some snippets are more realistic, while others are minimal and simplified. Both approaches work, depending on what we want to highlight. The goal is to show the product visually, give true insight and make things feel simple, easy and intuitive.

Illustration snippets with photography

We mix small illustration snippets with photography to show the product in real contexts. This combination helps connect our features to real users and everyday situations, making the product feel more human and meaningful.

Grain with photography

We use grain with photography as a simple visual cue. It should not be overused, but it can be powerful when no illustration is present. Grain works well for social media posts or covers where photography is the main element.

Backgrounds

For backgrounds, we can use colour together with our organic shape and a bit of grain. This can help with brand recognition and makes things feel more dynamic and vibrant. But we need to make sure the background supports the content and doesn’t distract or overwhelm. We still want a sense of calm in our brand expressions; if it gets too busy, it can feel messy and not mature, which we want to avoid.